Ellen’s Spring 2021 BE KIND. Subscription Box is a SWAG Success!

“Fill it Forward has been selected for Ellen’s Spring 2021 BE KIND Subscription Box! Each brand in the box is conscious of the impact they have on the world and is working to make it a better place.” — The Ellen DeGeneres Show

We’re thrilled to be a part of the BE KIND. Box this spring! Working side-by-side with industry leaders like The Ellen DeGeneres Show, inspires us to be more innovative and create a thoughtful gift experience that leaves a lasting impression. 

A proud member of PPAI and Common SKU, Fill it Forward has partnered with leading retailers, promotional partners, and brands to promote the use of reusable products.

Best positioned as a gift that is:

  • Environmental and Socially Responsible

  • Promotes Hydration and Wellness

  • Gives Back to Charitable Projects

This is subscription box is a shining example of an impactful SWAG experience that goes above and beyond — so we took a deeper dive to explore what elements make it so successful.

“Each product will add meaning to your everyday life.”

Products With Purpose: Filled with brands that are working to leave the world better than they found it, the Ellen Spring 2021 BE KIND. Subscription Box introduces you to products with their own unique missions and impacts – whether they produce sustainably, give back to meaningful causes, or help spread love and joy.

Fill it Forward allows users to track their environmental impact and support clean water projects every time they reuse. 

“Just by subscribing, you're making a difference.”

Help People & The Planet: Everything is thoughtfully sourced including the box with 100% recyclable cardboard certified by the Sustainable Forestry Initiative – which means a lower carbon footprint. (SFI works all over the world to make sure wood is legally, ethically and responsibly sourced.)

Fill it Forward is B-Corp certified and all products come with a Friends for Life guarantee to strengthen our commitment to prioritize people and the planet.


Customized Brand Message: The subscription box creates trust and connection by introducing you to amazing brands who champion kindness. These types of thoughtful messages and customization make you feel more connected to the product. Exclusive designs are only available for subscribers.

Bright and beautifully packaged, the Cupanion bottle and Fill it Forward Sticker can be fully customized for your clients and help tell a story of impact.

Interested in partnering?

To learn more and get inspired join Founder Matt Wittek Wednesday @ 11AM PT / 2PM ET for a Product Knowledge Session.