Genentech is a biotechnology company based in San Francisco that has been taking reuse to the next level with Fill it Forward since April 2017. Genentech’s main goal is to reduce disposable bottle waste at their corporate offices and with the Fill it Forward, they have been able to divert 73,431 bottles from going to landfill so far!
Initially, Genentech launched Cupanion as an Earth Day initiative but since it has been so successful they have continued on with the program.
Genentech rolled out the program to their employees by providing them with a Fill it Forward sticker that they could add to their own reusable bottle. Each time an employee scanned the sticker with the app, they earned points. Once the employees got to 1,000 points they earned a draw ticket for a monthly draw. Employees could either use the draw ticket for the current month’s prize or save it for another month.
Throughout the program the sustainability team has been engaging users to get their feedback and thoughts on the program. Together, the Genentech team has made a lasting impact for the planet and the people on it.
Total bottles diverted