October 15th is Global Handwashing Day!

Photo credit: WaterAid/Tom Greenwood

October 15th is Global Handwashing Day, celebrated to increase awareness about the importance of handwashing with soap as an effective and affordable way to prevent diseases. The theme this year is Hand Hygiene for All – to remind us that we must work toward universal access and practice of handwashing with soap for now and for a healthy future! 

This year, as we navigate a global pandemic, this occasion feels more relevant than ever before. The World Health Organization and CDC have responded to the global outbreak and community transmission of COVID-19 by instructing the public to wash their hands more regularly to reduce the spread of the virus. Handwashing is the first line of defence against COVID-19 and yet 3 billion people can’t wash their hands, due to lack of access to clean water.

VFMAD60_012_WaterAid_ Ernest Randriarimalala
Photo Credit: WaterAid/ Ernest Randriarimalala

The reality is, a lack of access to safe water continues to be a global issue. At Fill it Forward we’re proud to partner directly with charitable organizations around the world that work to bring communities in need access to clean water. One of our longest standing partners, WaterAid, is an international charitable organization focused on integrating water, sanitation and hygiene (WASH) programs (in countries such as Madagascar, Tanzania, and India) by developing sustainable infrastructure for people in need. At the same time, it’s also an issue that hits home for Americans and Canadians as Indigenous and First Nations people live under water boil adversaries or don’t have running water in their homes.

The time to act is now.
What are we doing about it?

Our team at Fill it Forward created the Always Giving Collection to raise additional donations in direct response to the current water crisis made worse by the pandemic. We’ve set an ambitious goal of raising $100,000 for our charitable partners because we recognize that the work they’re doing is absolutely critical.

Every purchase unlocks a $5 donation (to projects in the USA, Canada, India, Ethiopia, or the Dominican Republic) — plus our new app experience allows users to track their environmental impact and support meaningful giving projects every time they reuse. 

In addition, the Fill it Forward Community can continue contributing to clean water projects with every scan. Together, we can make an impact for the planet and the people on it. #AlwaysGiving

Always Giving- Lifestyle Shot

"When the well’s dry, we know the worth of water.” – Benjamin Franklin