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Inspiring the world to reuse

Together, we are making an impact for the planet and people on it.

Single-use plastic bottle

4,819,212

single-use items diverted

188,208 lbs

of waste diverted from landfill

Landfill
Seal

15,826 lbs

of plastic saved from our oceans

200+

projects funded around the world

Projects
Photo credit: WaterAid

Every time you reuse, we give.

"Fill it Forward not only gives our campus community the ability to learn about sustainability, but it also helps them to have hands-on practice in not only helping themselves, but helping others."

Justin Ward

University Relations, Radford University

“The bottles at the Almond Conference were a hit. We would have likely handed out 10,000 single-use bottles - now our growers left with something they can carry in their trucks for years to come.”

Tom Devol

Senior Manager, Field Outreach & Education

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“If half the students who participate in our challenge continue to use their reusables, then that’s a number of people who have developed a green habit.”

Canyon Sinclair

Sustainability Ambassador Program Coordinator, Thompson Rivers University

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There are over 300+ companies, schools, and events across North America that are always giving with Fill it Forward.

We create branded reusable products to eliminate single-use waste.

Our trusted charitable partners specialize in creating sustainable and lasting solutions to help solve the world water crisis.

giving active
Fill it Forward charity
Fill it Forward WaterAid
Fill it Forward DigDeep
Projects
Fill it Forward WaterAid
Fill it Forward WaterAid
Fill it Forward WaterAid
Fill it Forward WaterAid

Our trusted Charitable Partners specialize in creating sustainable and lasting solutions to help solve the world water crisis.

Photo credits: WaterAid, DigDeep

Same Company, Greater Purpose.

Nearly a decade ago, we started Cupanion because we wanted to inspire people to make reusable choices. Together, with our partners, we have made a lasting impact for the planet and the people on it.

Inspiring the world to reuse is still our goal, so we’re excited to share our new identity with you: 
The Fill it Forward Company. 

With our growing family of products and focus on technology, we will bring innovation together with environmental and social responsibility to inspire action around the world.