We create reusable products, technology, and giving initiatives that inspire the world to reuse.

Our Brands

Fill it Forward Logo

We created the Fill it Forward app to help you track the environmental impact that you are making, while also contributing to giving projects around the world.

Cupanion is a line of hydration and travel drinkware created by the team at Fill it Forward to help curb single-use waste.

Sidekicks is a curation of reusable products that can be customized for our clients to help make an impact at their organizations.

We partner with charitable partners around the world to provide clean water to people who need it the most.

At Fill it Forward we align with organizations that help us reach the highest standard for the environment, the people we employ, and our customers.


Fill it Forward – Cupanion is committed to adopting and embracing the UN Global Compact’s initiative. This includes a commitment to corporate social responsibility and it’s ten guiding principles in the areas of human rights, labour, the environment and anti-corruption.

This company meets the highest standards of social and environmental impact

B Corp

Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance to balance profit and purpose. At Fill it Forward, we use our business as a force for good.

Living Wage Fill it Forward

Living Wage

Living Wage Employers care about their employees and the community. Fill it Forward recognizes that paying a living wage is a critical investment in the long-term prosperity of the economy by fostering a dedicated, skilled and healthy workforce.

Photo credits: DigDeep, WaterAid